Digital Marketing

Digital Marketing is achieving marketing objectives through the application of digital technology and media. It refers to the advertising and promotion of brands or products, delivered through digital channels such as search engines, websites, social media, e-mails and mobile apps.

Digital marketing has become the central marketing strategies of companies to boost their profits and build business.  Digital marketing techniques are essential, fundamental and consequential for any business to prosper, so graduates who can make effective use of digital technology with traditional marketing insight are in great demand.

If you have an interest in business and marketing and have an aptitude for digital technology then you can be a part of this fast growing sector.

Why study Digital Marketing?

  • With the world going digital and companies having a bigger online presence, you will have lot of job opportunities
  • With technology developing every day, your career will also keep growing if you continuously develop your skills
  • The digital economy growing 10 times faster, it will provide various career options with constant growth


Digital Marketing Course Contents


  • What Is Digital Marketing?
  • Principles of Digital Marketing
  •  Traditional Vs Digital Marketing
  •  Digital marketing – Benefits, Distinctions
  •  Components of online marketing
  •  Digital marketing – Trends, Platforms, Strategy
  •  Career opportunities
  •  What is domain? How to register Domain?
  •  Web Hosting,
  • Types of Web Hosting
  •  Websites Vs Portals Vs Blogs
  •  Dynamic / Static Websites

Building a Digital Foundation 

  • Online marketing – planning and success
  • Defining your target market
  • Online marketing measurement

Planning a Web Site for Online Marketing 

  • Site map, Site components
  • Wireframing
  • Elements of a successful site
  • Home page best practices

Optimizing Web Site for Online Marketing 

  • Web site platforms
  • Mobile sites
  • All about Domain names
  • Choosing a right hosting company
  • Analyzing the Website
  • Web site maintenance / management

Search Engine Optimization (SEO) 

  • Introduction to SEO
  • History of Google
  • What is Search Engine? How they work?
  • Types of Search Engines
  • Search Engine Algorithms & Updates
  • Installing WordPress in domain
  • Installing plugins to SEO
  • Keywords – Types, Analysis tools
  • Preparing & analysing keywords
  • Best keyword research tools
  • On page / Off page Optimization
  • Link building strategies
  • Prerelease list
  • Bookmarking sites
  • Blog commenting
  • Google hacking URL technique
  • How Page Ranking is done?
  • Domain authority
  • Reports & SERP management

Search Engine Marketing (SEM) 

  • Search engine optimization (SEO)
  • Paid search
  • Local search
  • Link building In-depth

Google AdWords 

  • Introduction to Paid Marketing
  • Google AdWords account
  • Billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank
  • Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • AdWords tools
  • AdWords Editor Tool

Social Media Marketing (SMM)

  • Social media
  • Social networking
  • Setting Social objectives
  • Creating right profile & settings
  • Social Media strategy
  • Facebook marketing
  • LinkedIn marketing
  • Twitter marketing
  • Google+ marketing

Social Media Optimization (SMO) 

  • Social networking
  • Blogging and micro blogging
  • Video sharing
  • Social shopping and opinions
  • Social news & social bookmarking
  • Social events, Wikis


  • To blog or not to blog?
  • Blogging succes
  • Blog content creation ideas

Online Advertising

  • Search ads, Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

Online Marketing Strategy Google Analytics

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Basic terminology and KPI’s